Residents of Miami often flee to cooler climates in the summer. It is also the slow season for events. As a result, it becomes more difficult for professionals to generate leads locally during the summer. I would expect that to be especially true this summer. COVID restrictions have mostly been lifted, and I would expect that there would be a renewed interest in travel after people may have postponed bucket list trips for a couple of years. Here are a few ideas for how to network during the slow summer months:
- Seek out organizations that are still engaged during the summer. Miami Finance Forum holds monthly cocktail parties, which do not go on hiatus for the summer. Eventbrite lists lots of local events each month. Consider attending an event thrown by an organization that you are less familiar with.
- Organize your own event (e.g., a dinner party or a barbeque for people in your industry).
- Travel to catch up with contacts and possibly former colleagues who are located in cooler climates.
- Tap into your existing network. Consider writing articles or producing other thought leadership that you didn’t have time for during the busier months. Expand your social media presence.
- September is right around the corner. Think about events you will attend in the cooler months and reach out to your colleagues from out of town so that they can mark their calendars and hopefully attend certain local events.